AI
API Development
Automation

The Rise of Machine Customers

4 min
Cozy Ventures
10.07.2024

With everything being automated these days, a new kind of customer is emerging: machine customers, or "custobots." These non-human buyers are revolutionizing the market by independently making decisions and purchasing goods. By using algorithms and smart devices, they are taking over roles once filled by humans, and the impact on businesses and the economy is profound.


Autonomy and Interaction

Machine customers work on their own, making decisions based on set rules and real-time data. This means they can buy things without human help, making the process smooth and efficient.

Imagine a smart home where a custobot orders groceries automatically. When sensors in the fridge detect that you're out of milk, the custobot orders more from your preferred store. Autonomous vehicles can do the same for maintenance, scheduling their own service appointments without needing the owner to step in.


These custobots do more than just basic tasks. They can compare prices, read product reviews, and even negotiate deals. They process vast amounts of data quickly, making smart, cost-effective choices. Gartner, for example, predicts that by 2027, half of the people in advanced economies will use AI personal assistants daily, showing just how fast these autonomous systems will become part of everyday life.

This autonomy extends to a wide range of devices. Smart printers can automatically order ink when supplies are low. Smart appliances like washing machines or dishwashers can reorder detergent when needed. Even vehicles can become self-sufficient, scheduling their own maintenance or ordering replacement parts.

The ability to handle these tasks autonomously reduces the burden on consumers and ensures a higher level of efficiency in managing household and personal needs.


Economic Impact

The economic potential here is huge. By 2028, we might see 15 billion connected products acting as custobots, generating trillions in revenue. This could outpace traditional digital commerce and create new market dynamics.

This shift means traditional supply chains and business models need to adapt. Innovations will likely spread across retail, logistics, manufacturing, and services. Digital Commerce 360 forecasts the business-to-AI (B2A) marketplace could hit $30 trillion, underlining the economic impact of machine customers.


Custobots also provide a wealth of data, giving businesses insights into consumer behavior and market trends. Analyzing this data helps companies refine strategies, manage inventory, and enhance customer experiences.

Additionally, the rise of custobots will significantly impact employment and job structures. Jobs related to data analysis, machine maintenance, and AI programming are likely to increase, while traditional roles in customer service and manual purchasing might decrease.


Business Opportunities

The rise of machine customers offers great opportunities for businesses ready to adapt. Companies can create products and services tailored for custobots, tapping into a market with massive growth potential.

One way is by developing APIs that enable automated purchasing. These APIs allow custobots to interact smoothly with e-commerce platforms, speeding up transactions and reducing manual work. For example, an API can let a custobot in a factory reorder raw materials automatically, keeping the supply steady without human involvement.

Platforms for managing machine-to-machine transactions will become crucial. These platforms offer businesses a way to monitor and control their custobot interactions, with features like transaction tracking, analytics, and security. This ensures the smooth operation of custobot ecosystems.


Additionally, businesses can create smart products designed to work with custobots. From appliances that communicate directly with service providers to vehicles that handle their own maintenance, the possibilities are endless. Companies that make custobot-friendly products can stand out in a competitive market and attract tech-savvy consumers.

For instance, companies in the automotive industry are already exploring ways for vehicles to autonomously manage their own maintenance schedules. This could extend to other industries, such as healthcare, where smart medical devices could reorder supplies or schedule maintenance checks automatically.

By integrating AI and IoT technologies, businesses can create more responsive and efficient systems that meet the needs of both human and machine customers.


Conclusion on Custobots

The rise of machine customers is a major shift in the digital economy. Custobots can negotiate and purchase goods and services autonomously, offering unmatched efficiency and convenience. This changes traditional business models and market dynamics.

As more connected products become custobots, businesses must innovate to take advantage of this trend. By creating tailored products, services, and platforms, companies can unlock new revenue streams and drive future growth.

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