Ameetee
B2B fintech platform that enables banks and financial institutions to easily offer private investment opportunities to their clients through a white-label solution, transforming complex deals into structured, tradable securities.
Ameetee
B2B fintech platform that enables banks and financial institutions to easily offer private investment opportunities to their clients through a white-label solution, transforming complex deals into structured, tradable securities.
Ameetee
B2B fintech platform that enables banks and financial institutions to easily offer private investment opportunities to their clients through a white-label solution, transforming complex deals into structured, tradable securities.
The Challenge
Lack of Identity
No unified website or strong visual identity that reflects Ameetee’s innovative positioning
Lack of Identity
No unified website or strong visual identity that reflects Ameetee’s innovative positioning
Lack of Identity
No unified website or strong visual identity that reflects Ameetee’s innovative positioning
Complex Messaging
Complex fintech solution needs to be communicated simply and clearly for different audiences (banks, brokers, investors)
Complex Messaging
Complex fintech solution needs to be communicated simply and clearly for different audiences (banks, brokers, investors)
Complex Messaging
Complex fintech solution needs to be communicated simply and clearly for different audiences (banks, brokers, investors)
Value Gap
Current materials don’t fully showcase the value of transforming private investments into tradable securities
Value Gap
Current materials don’t fully showcase the value of transforming private investments into tradable securities
Value Gap
Current materials don’t fully showcase the value of transforming private investments into tradable securities
Scalable Needs
Needed a scalable digital platform that is easy to update, supports white-label integration, and builds trust with financial institutions
Scalable Needs
Needed a scalable digital platform that is easy to update, supports white-label integration, and builds trust with financial institutions
Scalable Needs
Needed a scalable digital platform that is easy to update, supports white-label integration, and builds trust with financial institutions
Interview
Why institutional money? We were experienced investment bankers ourselves, familiar with banks, brokers, and personal investments. Over time, we began investing not only in public markets but also in private markets. When seeking more interesting opportunities—often private—we, as investors, focused primarily on high-tech companies at a more mature stage, rather than very early startups that typically attract angel investments.
Why institutional money? We were experienced investment bankers ourselves, familiar with banks, brokers, and personal investments. Over time, we began investing not only in public markets but also in private markets. When seeking more interesting opportunities—often private—we, as investors, focused primarily on high-tech companies at a more mature stage, rather than very early startups that typically attract angel investments.
It was often unclear where to find reliable information about a company or how to verify the legal structure through which you invest. Without that, the options were limited: you could join a community syndicating deals, write a large check, or use platforms where information was scattered and insufficient. Even if enough information was available—or if you were willing to invest blindly—challenges remained.
It was often unclear where to find reliable information about a company or how to verify the legal structure through which you invest. Without that, the options were limited: you could join a community syndicating deals, write a large check, or use platforms where information was scattered and insufficient. Even if enough information was available—or if you were willing to invest blindly—challenges remained.
Even if enough information was available—or if you were willing to invest blindly—challenges remained. What was needed was a platform with institutional money. Essentially, this is the type of platform Amity is building. Why institutional money? Because many private companies that Amity works with require substantial resources that cannot be covered by small individual investments.
Even if enough information was available—or if you were willing to invest blindly—challenges remained. What was needed was a platform with institutional money. Essentially, this is the type of platform Amity is building. Why institutional money? Because many private companies that Amity works with require substantial resources that cannot be covered by small individual investments.
We were experienced investment bankers ourselves, familiar with banks, brokers, and personal investments. Over time, we began investing not only in public markets but also in private markets. When seeking more interesting opportunities—often private—we, as investors, focused primarily on high-tech companies at a more mature stage, rather than very early startups that typically attract angel investments.
We were experienced investment bankers ourselves, familiar with banks, brokers, and personal investments. Over time, we began investing not only in public markets but also in private markets. When seeking more interesting opportunities—often private—we, as investors, focused primarily on high-tech companies at a more mature stage, rather than very early startups that typically attract angel investments.
We were experienced investment bankers ourselves, familiar with banks, brokers, and personal investments. Over time, we began investing not only in public markets but also in private markets. When seeking more interesting opportunities—often private—we, as investors, focused primarily on high-tech companies at a more mature stage, rather than very early startups that typically attract angel investments.
We were experienced investment bankers ourselves, familiar with banks, brokers, and personal investments. Over time, we began investing not only in public markets but also in private markets. When seeking more interesting opportunities—often private—we, as investors, focused primarily on high-tech companies at a more mature stage, rather than very early startups that typically attract angel investments.
We were experienced investment bankers ourselves, familiar with banks, brokers, and personal investments. Over time, we began investing not only in public markets but also in private markets. When seeking more interesting opportunities—often private—we, as investors, focused primarily on high-tech companies at a more mature stage, rather than very early startups that typically attract angel investments.
We noticed that such opportunities were scarce, and the few that existed lacked transparency. It was often unclear where to find reliable information about a company or how to verify the legal structure through which you invest.
We noticed that such opportunities were scarce, and the few that existed lacked transparency. It was often unclear where to find reliable information about a company or how to verify the legal structure through which you invest.
We noticed that such opportunities were scarce, and the few that existed lacked transparency. It was often unclear where to find reliable information about a company or how to verify the legal structure through which you invest.
We realized it would be ideal if the banks and brokers we already used for investing offered a convenient product—even if illiquid—that allowed a portion of capital to be allocated to these special private market opportunities.
We realized it would be ideal if the banks and brokers we already used for investing offered a convenient product—even if illiquid—that allowed a portion of capital to be allocated to these special private market opportunities.
We realized it would be ideal if the banks and brokers we already used for investing offered a convenient product—even if illiquid—that allowed a portion of capital to be allocated to these special private market opportunities.
Without that, the options were limited: you could join a community syndicating deals, write a large check, or use platforms where information was scattered and insufficient. Even if enough information was available—or if you were willing to invest blindly—challenges remained.
Without that, the options were limited: you could join a community syndicating deals, write a large check, or use platforms where information was scattered and insufficient. Even if enough information was available—or if you were willing to invest blindly—challenges remained.
Without that, the options were limited: you could join a community syndicating deals, write a large check, or use platforms where information was scattered and insufficient. Even if enough information was available—or if you were willing to invest blindly—challenges remained.
What was needed was a platform with institutional money. Essentially, this is the type of platform Amity is building. Why institutional money? Because many private companies that Ameetee works with require substantial resources that cannot be covered by small individual investments.
What was needed was a platform with institutional money. Essentially, this is the type of platform Amity is building. Why institutional money? Because many private companies that Ameetee works with require substantial resources that cannot be covered by small individual investments.
What was needed was a platform with institutional money. Essentially, this is the type of platform Amity is building. Why institutional money? Because many private companies that Ameetee works with require substantial resources that cannot be covered by small individual investments.
Problems:
Financial institutions struggle to provide clients with access to private investments. Complex deal structures, regulatory requirements, and the lack of standardization make it difficult to integrate such products. As a result, banks and brokers miss opportunities to expand their offerings, while investors face barriers to alternative assets.
Site
Solution:
We created a white-label fintech platform that transforms private investments into structured, tradable securities.The system handles the entire process — from deal sourcing and due diligence to issuance and integration into banking apps.This plug-and-play model allows institutions to easily expand their portfolios, while investors gain transparent and seamless access to new opportunities.
Platform
Deals
Deals
Meet your new
investment opportunities.
Meet your new
investment opportunities.
Meet your new
investment opportunities.
Graph
Graph
How our clients' shares
are growing compared to the S&P500.
How our clients' shares
are growing compared to the S&P500.
How our clients' shares
are growing compared to the S&P500.
Ameetee is a white label, plug and play investment
marketplace for Financial Institutions aiming
Ameetee is a white label, plug and play investment
marketplace for Financial Institutions aiming
Private equity
S&P500
Platform:
While creating Ameetee, we went through a full design process: starting with market research and interviews with financial institutions and investors to define key user scenarios, then building the information architecture and user flows.
Platform:
While creating Ameetee, we went through a full design process: starting with market research and interviews with financial institutions and investors to define key user scenarios, then building the information architecture and user flows.
Platform:
While creating Ameetee, we went through a full design process: starting with market research and interviews with financial institutions and investors to define key user scenarios, then building the information architecture and user flows.
Platform:
While creating Ameetee, we went through a full design process: starting with market research and interviews with financial institutions and investors to define key user scenarios, then building the information architecture and user flows.
Process
2 Months (15 January - 26 February)
Research
6 days
Research
6 days
Research
Research
Prototyping
3 days
Prototyping
3 days
Prototyping
Prototyping
Website concept
7 days
Website concept
7 days
Website concept
Website concept
Website design
17 days
Website design
17 days
Website design
Website design
Development
15 days
Development
15 days
Development
Development
Product Ownership
Gleb Shemaev
Development
Denis Rozenkin
Alexey Smolyaninov
Tim Ptichenko
Ilia Belenkii
Production
Vladimir Varov
Design
Alexey Borodin
Stephan Bashlykov
Product Ownership
Gleb Shemaev
Development
Denis Rozenkin
Alexey Smolyaninov
Tim Ptichenko
Ilia Belenkii
Production
Vladimir Varov
Design
Alexey Borodin
Stephan Bashlykov
Product Ownership
Gleb Shemaev
Development
Denis Rozenkin
Alexey Smolyaninov
Tim Ptichenko
Ilia Belenkii
Production
Vladimir Varov
Design
Alexey Borodin
Stephan Bashlykov
Product Ownership
Gleb Shemaev
Development
Denis Rozenkin
Alexey Smolyaninov
Tim Ptichenko
Ilia Belenkii
Production
Vladimir Varov
Design
Alexey Borodin
Stephan Bashlykov
Ready to build
something cozy?
Let’s meet and explore how we can help you reach your goals.
Istanbul
General Asım Gündüz Cad.
Onur Çarşısi No: 6/603
Barcelona
Carrer del Carme, 12
Ready to build
something cozy?
Let’s meet and explore how we can help you reach your goals.
Istanbul
General Asım Gündüz Cad.
Onur Çarşısi No: 6/603
Barcelona
Carrer del Carme, 12
Ready to build
something cozy?
Let’s meet and explore how we can help you reach your goals.
Istanbul
General Asım Gündüz Cad.
Onur Çarşısi No: 6/603
Barcelona
Carrer del Carme, 12
Ready to build
something cozy?
Let’s meet and explore how we can help you reach your goals.
Istanbul
General Asım Gündüz Cad.
Onur Çarşısi No: 6/603
Barcelona
Carrer del Carme, 12