Palo Santo
Client
Palo Santo
Category
Media
Year
2022
About
We had the privilege of collaborating with Palo Santo, an investment fund focused on the psychedelic and healthcare industries. Through a referral from a Design Agency, A Design Agency recognized our track record of designing high quality web products, and contacted us out to take on the development of the website for their client, Palo Santo.
Requirements and
Objectives for the Custom JavaScript Website
Palo Santo presented specific requirements for their custom JavaScript website. They desired an engaging, magazine-style platform that highlighted their investment focus on the psychedelic and healthcare industries. The website needed to convey their investment philosophy, showcase their portfolio companies, and provide contact information for potential partners and entrepreneurs. Additionally, they requested a news section to curate content related to their portfolio companies and the broader psychedelic field.
An admin portal was also necessary to allow Palo Santo to easily customize and update the website's content.
Approach to Design and
Development Process
Our approach began with comprehensive discussions with Palo Santo and the Design Agency. This allowed us to understand Palo Santo's branding, target audience, and desired user experience. The initial design, created in Adobe XD by a magazine designer, was then refined to meet industry standards and web browser limitations.
Agile methodologies, coupled with effective communication through Slack and Google Workspace, ensured smooth progress. Notable challenges included implementing a complex design across various devices, developing a news section, and creating an impressive content management system (CMS) for easy content updates.
Key Features and
Functionalities
Implemented
We successfully implemented key features and functionalities to meet Palo Santo's needs.
The custom JavaScript website included an interactive portfolio section to showcase investments, a news section to curate relevant content, and a contact form for partnership inquiries. Responsive design was integrated to ensure optimal user experience across devices.
Security and Privacy
Considerations
To safeguard sensitive information, Cozy Ventures implemented industry-standard security practices. Measures included encrypting data transmission using SSL certificates, implementing strong authentication protocols, regularly updating software components, and conducting thorough security audits. Compliance with data protection regulations ensured Palo Santo's investment information remained secure.
Integration with Third-Party Platforms and Services
Cozy Ventures seamlessly integrated the custom JavaScript website with various third-party platforms and services. A custom content management system (CMS) based on Kaffy boilerplate allowed Palo Santo to easily update and customize website content. Additionally, analytics tools were connected to track website performance and user engagement. Integration with Mailgun facilitated efficient handling of contact form submissions and news subscriptions.
Ensuring Compatibility
and User Experience
Cozy Ventures conducted thorough testing to ensure the website's compatibility across different browsers and devices. Responsive web design principles, including fluid layouts and media queries, were employed to adapt the website's appearance and functionality to different screen sizes. Cross-browser testing and progressive enhancement techniques ensured a seamless user experience.
Positive Feedback and
Measurable Results
Feedback from Palo Santo's team and end-users was positive. They praised the visually appealing design, intuitive user experience, and effective presentation of Palo Santo's investment focus. The website attracted increased user engagement, leading to improved user retention and inquiries from potential partners and entrepreneurs.
Palo Santo's success in acquiring $85 million in investments further validates the impact of Cozy Ventures collaboration.